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My role
After Effects

Target is an American big box department store chain, who organizes yearly events with their employees, to celebrate their culture and achievements.

The brief
This project involved producing a series of digital illustrations and animations to go along with Zoom interviews, for a film to be shared at an online event at Target. During the pandemic in 2021, meeting people in person was not recommended, hence Zoom interviews were provided, to go along with the animations.

As part of their Culture of Care program, Target was seeking to communicate the story of one of their clients, Emily, who is nonverbal autistic and fell in love with a Target’s striped tank top. See some of the animations below ︎︎︎

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